If you’re doing fundraising for any reason, or just looking for a product to take your message to the streets, wholesale lanyards are a smart buy. They’re functional enough for everyday wear, so your business name and logo will get the exposure you want. But if you’re looking for a recipe for success, remember that lanyards are just one item on the menu that is your marketing plan.
Fostering client relationships requires work. Just having a good product or service might be enough to draw a crowd, but unless you’re selling magic beans or sips from the fountain of youth, chances are you have competition. In that case, you have to give customers a reason to remain loyal to your brand.
Cultivating Brand Loyalty
Consider your customer relationships like a garden to be tended. You can’t just drop your product or service in their soil. Your continual care is what will win them over, and produce a harvest of repeat business and new business via word-of-mouth advertising. According to author and speaker Charmaine Hammond, “Building a relationship is the first step; maintaining it helps create loyalty.”
So how do you maintain a relationship with your target audience and turn one-time customers into long-term clients? Here are some tips from successful business owners and entrepreneurs.
Take Cues From the Music World
Janet Jackson earned Best Female R&B Vocal Performance and Best R&B Song at the 1987 Grammy Awards. “What Have You Done for Me Lately,” the theme of scorned lovers everywhere, is also a valid question for customers with an array of options. When your audience can afford to be choosy, businesses must make it worthwhile to maintain the relationship.
Turn Fury to Fondness
That’s not to say that you’ll never make a mistake with a customer. But if your company goofs, they should recognize their error and accept responsibility. According to AboutFace, a business consulting firm, there’s a brief window of opportunity that follows a service failure where clients can recover trust for your business and leap from a state of disappointment to loyalty. Smart businesses will negotiate to please the customer and show them their human side. You can read more about wholesale lanyards here.
Put Your Best Face Forward
Word of mouth is a powerful marketing method that can work for or against you. It’s true that you can’t please everyone, but that doesn’t mean you should stop trying. A successful business will strive to always put their best face forward. Research proves that 67 percent of people have read online reviews of local businesses, and 49 percent of people are more likely to use a local business based on those reviews.
When you consider the amount of communication that goes on in social media forums, you can quickly see how one customer’s positive or negative experience can seriously affect your business. Remember, if you don’t have customers, you don’t have a business.
The above are just a few examples of what any smart marketer can do to generate a strong business reputation and earn customer respect and repeat business. Cool giveaways, including wholesale lanyards, will get you started.